Owners of a care home have been hit with a £4,000 fine for failing to treat clients with the 'dignity they deserve'.
Government watchdog the Care Quality Commission (CQC) has issued the penalty to European Care (West) Ltd for issues at its Larchfield Care Home in Larchfield Road.
The home is registered to provide accommodation and nursing care for up to 75 people.
The firm had been warned changes were needed after a formal inspection in June 2012 and five unannounced follow-up visits.
Inspectors found the centre was failing to ensure the 'dignity, privacy and independence of clients'.
It also failed to allow them opportunity to 'make decisions relating to their care or treatment, or treat service users with consideration and respect'.
The company was told to make urgent improvements but problems were still evident on return visits.
A fine was issued which has now been paid.
CQC's director in the south Adrian Hughes said: "The law sets out national standards that everyone who uses services should be able to expect.
"Providers have a duty to ensure they meet these standards. Our decision to fine this provider sends a clear and public message that failure to meet national standards will not be tolerated.
"It is a matter of concern that people using services are not treated with the respect and dignity they deserve and they are not involved in the decision making in their own care."
He added: "We will keep Larchfield under review to ensure that the improvements take place, and we will not hesitate to take further action if necessary to ensure residents consistently receive the service they are entitled to expect."
A company spokesman said it has been working with all relevant authorities, including the CQC and the Royal Borough, since January to address the issues and the firm is also appointing an experienced home manager.
He added: "The health and wellbeing of the people we support is our number one priority.
"We will continue to ensure residents and their families are kept up-to-date with the progress being made."
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