Hundreds of people packed the streets outside Maidenhead Town Hall on Saturday evening for a Christmas lights switch-on spectacular.
St Ives road was buzzing with families enjoying fun fair rides, market stalls and musical entertainment before the evening's main event.
The mayor of Windsor and Maidenhead, Cllr Andrew Jenner, was joined on the Town Hall balcony by the stars of the Theatre Royal Windsor production of Aladdin.
Maidenhead's own perma-tanned panto star, Kevin Cruise was first up, followed by his co-star and TV veteran, Basil Brush.
The furry fox teased the excited children in the audience and refused to come out until they made enough noise.
"I was in Windsor to switch on the lights last week," he said.
"They were extremely posh up there and they were very loud but I was told you were a lot louder than them."
He then entertained the crowds of people with a selection of very silly poems and a rendition of Ylvis's comedy tune, The Fox.
However, he was quick to point out that foxes do not make any of the noises performed by the Norwegian duo.
A fox says 'boom boom' of course.
At the stroke of 6pm the mayor brought a novelty sized plunger to signal the start of the countdown to the big switch-on.
When the audience reached zero, the illuminations burst into life all around and were greeted with cheers from the crowd.
An awe-striking fireworks display followed, accompanied by early airings of Wizard’s I Wish it Could be Christmas Everyday and Slade’s Merry Xmas Everybody.
From toddlers to pensioners, no-one could fail to ‘ooh’ and ‘ah’ as the evening sky ignited with burst after burst of flashing and glittering fireworks that closed proceedings with a bang and sent everyone home happy.
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The Met Office has issued a yellow alert for Windsor and Maidenhead, Slough and Wokingham, warning that rain moving eastwards across the south of the country may turn to snow in some places.