A festive programme of events and activities building up to Christmas is set to be launched in style by none other than Basil Brush on Saturday.
His appearance will be the climax of a day of family fun and entertainment to kick off the countdown to Christmas.
High Street and St Ives Road will be closed to traffic as the roads are turned into Christmas markets featuring stalls selling food, craft items and gifts throughout the day.
There will be funfair rides to entertain the kids and Father Christmas will be stopping by for a special appearance in the Nicholsons Centre.
Outside the town hall, the build-up to the big switch-on will begin at 4.30pm, with live entertainment and special appearances on stage, including the Windsor and Maidenhead Rock Choir.
At 6pm, Basil, who is starring in the Aladdin panto at the Theatre Royal in Windsor, will switch the lights on, followed by a spectacular fireworks display.
Town centre manager Steph James said she was excited about the prospect of having Basil take part and said: "He had such a good time in Windsor he's back again to do it in Maidenhead."
She added: "It's a free event marking the start of the Christmas season in Maidenhead. It's a great chance to come down and have a fun time with the family."
The build-up to the big day will include the return of Art on the Street on December 7, a visit from a reindeer on December 14, and an appearance from multiple Father Christmases from the River Church on December 21.
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