Cyclists in Maidenhead can pick up free lights and reflective wrist snap bands in a bid to promote safety and reduce casualties during darker autumn hours.
The Royal Borough's road-safety team aims to reduce the number of cyclists injured in the dark autumn and winter evenings.
In the last five years during the month of November in Berkshire, 59 cyclists have been injured.
Twenty were injured in September and 40 in October.
Motorists are also urged to watch out for cyclists, particularly at give-way junctions and roundabouts where 55 per cent of all crashes occur.
Cllr James Evans, chairman of the cycle forum, said: “As a keen cyclist myself I am fully aware of the need to be seen and be safe when out on my bike during the darker hours.
“I encourage all residents to take advantage of this free offer and take all steps necessary to ensure their bikes have lights fitted and used, and to make full use of other safety equipment such as a high visibility jacket.”
The borough also reminded cyclists they face a £50 fixed penalty notice if they fail to use front and rear lights while biking in the dark.
Cllr Geoff Hill, cabinet member for highways and transport, said: “Not only is it important to light up and be seen as a cyclist at night, it also makes sense to stay on the right side of the law.
"The council is happy to support residents to stay safe on their bikes by giving out free lights.”
The road-safety team will give away the equipment from a stall in King Street, on Monday from 4-6pm.
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The crash, which took place at about 7am today (Thursday), involved three vehicles. One man sadly died as a result of the collision and his next of kin have been informed.