Poppies are offically back on sale in the lead up to Remembrance Sunday.
The appeal is The Royal British Legion's biggest fundraising campaign and lapel poppies are available to buy in shops, supermarkets, pubs and clubs until Monday, November 11.
Mayor of Windsor and Maidenhead, Cllr Andrew Jenner, is appealing for people in the borough to continue their tremendous support of the charity, which works to ensure the welfare of the armed forces community.
"I just think it's the least we can do," said the mayor.
"We owe everything we have to the people who gave their lives for us and I think sometimes we take it for granted.
"This one is my way of saying thank you to these people. I didn't know them, they didn't know me but they gave their lives for us."
More than 40 million remembrance poppies are sold each year and the legion is hoping to have raised £42m from the last appeal, which finished in September.
Berkshire raised a total of £845,963, with Maidenhead as one of the top performers, collecting £25,530. The mayor was very proud of all the support.
"It's not just £25,000 - it's in a time of incredible hardship for everyone," he added.
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