Hanging baskets have helped catch the eye of the judges in this year's regional round of the Britain in Bloom competition with the town centre winning a silver award.
Each year businesses across the town have the opportunity to apply to the Royal Borough to display a hanging basket outside their property.
"We were pleased to get our certificate," said town centre manager Steph James.
"It is really a great opportunity to kick start the bloom thing back into the town. It is sometimes quite hard to get businesses to sign up to get the baskets.
"I think it makes a massive difference."
The annual horticultural contest aims to encourage and celebrate communities improving their environments.
Steph added increased efforts will now be made to encourage even more businesses to sign up for baskets to help the town receive a gold award next year.
Top Ten Articles
The Met Office has issued a yellow alert for Windsor and Maidenhead, Slough and Wokingham, warning that rain moving eastwards across the south of the country may turn to snow in some places.