Plans to transform Berkshire House in Maidenhead have been submitted to the Royal Borough for consideration.
Essential Living, which bought the landmark building for £2.9m last year, intend to turn the empty office block in the High Street into 68 quality homes.
The modern design features a stainless steel frame wrapped around a glass and steel egg-shaped building.
The shops at ground floor level would also be improved.
The plans also include a new car park to the rear of the proposed apartments, which range from studio sized to two-bedroom homes, as well as a club-lounge, roof terrace, gym, two meeting rooms and a second floor communal area.
Nick Cuff, development manager at Essential Living, said: "The council has long held an ambition to encourage more people to live in the town centre.
"We are looking to provide high quality homes for those looking to rent and our plans refurbish a tired and under-used town centre building, creating a landmark which the people of Maidenhead can be proud of."
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The victim of an assault in Cippenham was flown to hospital by air ambulance this afternoon.
A rapid response vehicle, an ambulance officer, an air ambulance and an ambulance crew were all called to an address in Earls Lane at 2.10pm.