Providing a greater focus on finding ways to attract more tourists to Maidenhead will be the aim of the next visitor forum meeting.
The Royal Borough visitor management forum is due to meet on Tuesday, September 10 and is inviting businesses from around the town to share their ideas on how more can be done to boost tourism.
The group will specifically look at ways in which the town can compete with Windsor.
Maidenhead town centre manager Steph James said: "It is just trying to get people and getting the visitor management team to look more at what's going on in Maidenhead as well.
"It is about getting more businesses engaged."
Steph pointed to the new go-kart centre in Stafferton Way, the town's cinema and its location next to villages including Cookham and Bray as ways in which the town can compete with its more popular rival.
The meeting will take place at the Elva Lodge Hotel, Castle Hill, from 6pm.
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