The Royal Borough has already received a wealth of ingenious, and unusual, ideas to help find innovative solutions to borough-wide problems in the £20,000 challenge.
Entries have so far focused on everything from improving road safety and making life better for cyclists to a creative idea for a new type of staircase.
Ideas to make use of empty shops and tackle the litter problem have also been received.
The council's highways and transport team have also got behind the initiative, urging people who live and work in the borough to submit their entries to find a solution which meets the 'improving the environment, economy and transport' section of the judging criteria.
Among the suggestions the team is looking for are ideas which could encourage more people to walk or cycle or reduce the delays caused by essential roadworks or maintenance.
Ways to find cost-effective public transport links between rural areas and shops and community facilities or cut congestion during the school run would also be welcomed.
Cllr Geoff Hill, cabinet member for highways and transport, said: "There are a number of highways and transport related issues that residents might want to focus on as part of their Bright Idea entry. Our aim is to get people thinking about ways to tackle these problems, in the hope that the challenge prize will encourage innovation and new ideas."
A top prize of £800 is on offer for the challenge, with two runners-up receiving £400 and £250 respectively.
The rest of the £20,000 pot will be used to create and implement the best ideas.
The deadline for entries is midnight on Monday 2 September 2013.
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