A Maidenhead Advertiser-backed initiative encouraging residents to come up with solutions to problems in the Royal Borough has received an enthusiastic early response.
The council's £20,000 Bright Idea challenge prize has already received more than 25 entries from members of the public hoping their innovative solution to everyday problems will receive a top prize of £800 and cash to help make their idea become a reality.
The scheme was launched by chat show legend Sir Michael Parkinson, who will help judge entries, following the closing date on Monday, September 2.
Anyone who lives or works in the borough can enter, and the solutions can range from anything from making the area a safer place to reducing dog mess.
Two runners-up will receive £400 and £250 respectively, with the rest of the £20,000 pot being used to create and implement the best ideas.
Sir Michael said: "I'm delighted to see that the standard of entries so far is very high and varied.
"I look forward to taking my place on the judging panel and helping to determine who is worthy of winning and having their ideas implemented to benefit as many people as possible in the borough."
Cllr George Bathurst, cabinet member for policy and performance, added: "We have seen a fantastic start to the Bright Idea challenge prize with some really inventive solutions to problems that have never really come to our attention before.
"With entries coming in from across the borough, we are delighted that people are taking advantage of the opportunity to make a difference in the community while standing a chance to win one of three cash prizes."
Problems and their solutions should be outlined in no more than 200 words and sent with a name and contact details to firstname.lastname@example.org or Royal Borough's Bright Idea, Town Hall, St Ives Road, Maidenhead, SL6 1RF.
Alternatively, visit rbwm.gov.uk for an entry form.
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