Footfall figures have shown the huge impact Art on the Street has in attracting visitors to Maidenhead.
The latest event on Saturday, June 8, drew 40,350 people into the centre of town compared to 23,878 the previous Saturday.
The High Street was filled with 120 artists and traders showcasing a variety of work.
Town manager Steph James said: "The huge increase in footfall goes to show how the event works to pull people into Maidenhead.
"Many of the people coming to the event would have also used other businesses, bringing a much-needed boost to local traders."
Art on the Street co-director Marie Leonard was thrilled with the results.
"I would like to thank all the artists, performers, musicians, our sponsors and of course the crowds who chose to spend a beautiful sunshiny day at Art on the Street," she said.
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