Maidenhead's biggest party of the year is being relaunched and rebranded with an exciting new addition - a new beach area in Kidwells Park.
Maidenhead Carnival has been rebranded as the Maidenhead Festival.
The Maidenhead Carnival Committee has also moved the event from its traditional June slot to July 26-28.
It will feature three days of music, dance, events and attractions for the whole community.
Up-and-coming musical talent will get the chance to perform in the High Street and a new acoustic music tent is planned for Kidwells Park.
Children are also being encouraged to dig out their bucket and spade for a new beach area in the park complete with deckchairs and Maidenhead rock.
Traylen's Funfair will also run its usual rides and attractions for children.
Maidenhead Festival chairman Steph James said: "It is an exciting opportunity to revamp the carnival, include some new activities and get businesses in the town more involved.
"We have a great music scene evolving in Maidenhead and we want the festival to reflect this."
She added: "The event will still have a family friendly focus and be free to attend.
"Watch this space for more news on the headline acts and other activities."
Call Steph on 01628 796128 or email firstname.lastname@example.org for details.
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