Action to address the decline visitors to Maidenhead town centre was discussed at a Town Forum meeting on Thursday.
Figures from last year showed more than 500,000 fewer cars used council-owned spaces since 2009 and footfall in the town centre had dropped by nearly 450,000 people in a year.
Members of the panel discussed what improvements could be made to improve what is on offer for residents and visitors in Maidenhead.
They discussed how the shopping experience could be improved to entice people back.
Suggestions included filling vacant shop spaces and encouraging smaller retailers to come up with incentives to bring in more customers.
Forum chairman Cllr Philip Love said that despite room for improvement, there was plenty on offer in Maidenhead, and more to come in the near future.
However, many people may be unaware of what was available, such as the amount of stores open on Sundays and free parking to take advantage of this.
He said: "We need to get the message out there to get people back into the town."
Top Ten Articles
It's time to get voting as readers get their chance to decide the winner of the Independent Retailer of the Year at the inaugural Windsor and Maidenhead Business Awards.