A video has been released by the Royal Borough's YouTube channel showing off the best of what Maidenhead has to offer.
Bosses from major businesses in the area including Fat Duck owner Heston Blumenthal and Adobe UK managing director Alan Banks speaks about what an attractive place Maidenhead is - to live and work in.
The video comes in support of the Transforming Maidenhead event today, organised by the Partnership for the Rejuvenation of Maidenhead (PRoM) and the Royal Borough of Windsor and Maidenhead.
The event has received the backing of Maidenhead MP and Home Secretary Theresa May and will act as a shop window for national and international companies to hear about the development opportunities available.
Cllr MJ Saunders, lead member for Maidenhead, described today's event at Adobe's European headquarters in Market Street as a pivotal point in Maidenhead's transformation.
He added: "We have high ambitions for our town and are putting Maidenhead firmly on the agenda for potential developers. We want them to realise that, when it comes to future investment, Maidenhead is very worthy of investment."
See the video below.
Top Ten Articles