Bollards designed by renowned sculptor Antony Gormley have been put in place outside Maidenhead's new Sainsbury's Local.
The famous sculptor is known for Angel of the North in Gateshead.
A row of cast-iron sculptures have been installed outside the store, which officially opened with a ribbon-cutting ceremony today.
The pieces run alongside the Bell Street side of the store, which faces into King Street. The bollards were funded by the building's developers, and were installed both as a piece of public art and as part of a planning obligation to stop people parking on the pavement.
The opening was marked with a donation of £1,000 worth of pilates equipment to SportsAble.
The cause, which provides sports facilities and training for the disabled, was chosen by the new shop, underneath the Travelodge hotel, as its nominated local charity for the year.
SportsAble president John Jenkins was invited to cut the ribbon and declare the store officially open.
"To have this business support us openly is absolutely fantastic," he said.
Peter Sands, chairman of the Maidenhead and District Chamber of Commerce planning committee, said the store will help link the train station and town centre.
Work began on the shop, which will employ 30 members of staff, early in January after Sainsbury's obtained planning permission for the site in December 2011.
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