The Royal Borough has teamed up with online cycling community Love to Ride to persuade more people to cycle to keep fit, get to work or just for fun.
Riders can log the miles from their journeys and work towards reaching the 874 miles that would take them from Land’s End to John O’Groats.
Cllr Geoff Hill, cabinet member for highways and transport, was at the launch at Maidenhead Town Hall on Tuesday preparing to start the challenge.
He said: "The council is delighted to be working with Love to Ride with the view to spreading the love of cycling.
"While cycling has tremendous health and environmental benefits there are also some fantastic opportunities for people to enjoy riding their bike along some of Maidenhead’s many cycle routes."
Participants can enter as a team to build up the miles, or if they are fitness fanatics they can do it themselves and race against each other to see who makes the journey first.
Cyclists can travel to London 2012 Olympic and Paralympic venue Eton Dorney, the Jubilee River Cycle Route or the Thames Valley Cycle Route among many others.
The teams and individuals who complete the virtual challenge by April 26 will be entered into a prize draw to win cycling gear, a meal for their team or an iPad 3.
Visit lovetoride.net/maidenhead for details.
Top Ten Articles
Police officers can be seen at Ten Pin Bowling in Maidenhead tonight following an incident earlier today.