03:00PM, Saturday 19 November 2016
Reindeer racing, the chance to ‘elf yourself’ and free parking are just some of the treats planned in Maidenhead for the festive season.
The month of December will be packed with free festive events and there will also be free weekend parking for all shoppers from Saturday, November 26 until Tuesday, December 27.
The events will kick off next Saturday, when the Christmas lights will be switched on followed by a firework display in the town centre.
On the same day there will be a Christmas launch of the new amphitheatre next to Maidenhead Library with entertainment, music and illuminations.
The Christmas Tree Festival at St Luke’s Church will run from Friday, December 9 until Sunday, December 11 as the town votes for its favourite tree.
There will be Reindeer Racing run by Maidenhead Bridge Rotary on Saturday, December 10 in the Nicholsons Centre and Santa and his reindeer will be on the High Street from 11.30am.
On Saturday, December 17 there will be an elf trail around the town where you can ‘come as yourself, and leave as an elf’.
Steph James, Maidenhead town manager said: “We’ve got a really packed Christmas schedule, with something every weekend from the Christmas lights switch on.
“There’s something for everyone, and we’ve also got free weekend parking which is our way of giving something back to shoppers.
“We see a 10 per cent increase over Christmas and there are now new shops in Maidenhead including H&M and Pandora.
“We’ve got more and more to offer shoppers. It’s been a tough year for retail but things are starting to pick up.
“We’ve also got the living advent calendar, with 24 mini events happening in December and new businesses have signed up to it.
“It’s going to be a really good Christmas.”
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