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Monday 27 June 2016 7:26 PM

Business News

09:53 Wednesday 29 October 2014 

Experts offer seven top tips for making the most of LinkedIn

Business networking site LinkedIn is one of the fastest growing social media websites, with a new member joining every two seconds.

The service allows professionals to connect with each other in new ways, offering networking opportunities across a digital platform.

Experts at the London School of Marketing have put together seven top tips on how to make the most of the tool:

1. Keep your profile up-to-date and fresh

Recruiters from all over the world can easily access your personal profile at any point of the day so make it a priority to make sure all your achievements and work experience is updated.

2. Stand out from the crowd with pictures and videos

Making your profile more interactive will encourage potential recruiters to stay longer on your profile, increasing your earning potential as well as your overall networking presence online.   

3. Learn what's going on in your industry 

LinkedIn also provides the option to ‘follow’ industries, which is a great way to learn about them by seeing what they are posting and the links they share.

4. Make connections early on

According to the US Bureau of Labor Statistics, 70 per cent of all jobs are now found through networking so it is never too early to start.

Whilst studying, use connections that you have already established within your chosen field to set yourself up on LinkedIn. 

5. Always vet groups before you join

There are literally hundreds of thousands of groups on LinkedIn, so make sure you have a good check to see if it is right for you.

If you find a group that looks right then always click the more info button to get a better breakdown of the group’s activity, members and demographics.

6. Use keywords to attract recruiters

One of the best ways to stand out from the crowds is by using simple language. LinkedIn is not a site to showcase your literary prowess and often-flowery language will put recruiters off.

A good piece of advice would be to go to the job listing you are interested in and look at the language they have used, and then use those words in your profile.

7. Manage your privacy settings well

If you are using LinkedIn to look for a new job, you’re probably not going to want your current employer to find out.

To make sure you keep your activity private go to the privacy & settings page and then click on the turn off/on activity broadcasts.

If you would like to read up on any more tips of networking in the marketing profession, London School of Marketing's website has resources available.

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