Following the trial installation of 60 lamp-post banners earlier this year, attracting considerable adverse comment, we are advised that Bay Media have now lodged a retrospective planning application for 59 such banners to be installed along the Maidenhead Road and the A355.

While we are very grateful that the number of banners has been reduced, I am sure that most residents in the affliction zone would be delighted to see the remaining 59 cancelled also! Advertising banners would be useless if they were not eye-catching,

so they have to be big and intrusive. Is this really a good idea when they are sited on two of the busiest roads in Windsor?

It may make commercial sense to gain maximum exposure, but if any motorists attempt to read them there could well be unpleasant consequences. The visual effect of this type of advertising does nothing to improve our roads – one thinks of washing

hanging out to dry, and I guess any organisation wishing to advertise could use the facility to promote the sale of anything from cat food to hair dryers. Do we really want visitors to our historic town to get the idea that to save a few bob on the rates we have to festoon our lampposts with gaudy advertising banners like this!

PETER SHARPINGTON

Maidenhead Road